Technical Coach Series: Linking
March 20th, 2008 by The Rising IM star
Okay,
answering axileon’s question on linking.
Basically, what you should know is that there are namely two types of links.
One-way and Two-way(Reciprocal).
Both are very straight forward.
For the one-way, it is just some one linking to you without you linking to them.
Two-way links or reciprocal links are two websites exchanging links to the other.
Alot of the linking strategies are for SEO purposes. For example if you link to me using :
Technical Coach
There would be a higher chance when you type in [Technical Coach] inside Google, I would rank higher for that.
Of cos, due to the huge benefits of linking, whether in SEO or for traffic, people tend to abuse it.
Some of the things that people use is LinkMetro.com. I explored this when I first started Internet Marketing.
Well, you can subscribe for the paid service to have automatic linking done.
But the issue is that quality links are hard to come by. Think of it from this perspective: if 100 thousand drug addicts says that John is credible and very trustworthy, you will not trust John to be so right? On the contrary, if the MM Lee says that Ming Chern is very smart and handsome, you’ll definitely think so. So you see, it is not about the number of links, it is about the quality.
So in the beginning, how to make people link to you? Well, there is a few ways. To start things off, you will need a credible website. Once you provide good content to your readers, people will not mind linking to you. You may find similar websites that complement your niche and you link to them first. Then you can send them an email saying that you’ve linked to them because of good quality content in their site. The rest of the email should ask for an exchange so as to benefit the other person’s readers.
As you proceed onwards in your niche, you should be fast becoming an expert in your niche, so naturally, people will start linking to you just because of your content. 
Hope this answers Axileon’s questions.
More later.
Regards,
Ming Chern
Popularity: 65% [?]
hi ming chern, sometimes people just dont want to link to you i guess. cos you are like PR0 and they are PR3/4/5. or maybe they are selfish or something…
so i think we need to read up on some psychology stuff?
Hey man,
Usually, you’ll get rejected by majority of the people anyways.
How I know? Cos I reject alot myself also mah… hehe…
So the idea is to send out to a lot of people. If you ask 100 people, and 1 link gets approved, it should be good.
In any case, concentrate on building quality content and increasing the value of your website.
Alternately, social networking sites also drive traffic.
Google Page Rank is now a pretty poor indication of authority for anything below PR5.
So now I don’t bother, seriously…
Hi Ming Chern
Then what are backlinks?
Hey Kelvin,
Backlinking is a technical jargon.
what it simply means is other websites linking back to you.
There is a hyperlink(links) on someone’s website, where if a visitor clicks on it, they would go to your website. that’s it.
In summary, when people link [back] to you. It’s called backlinking.
hope this clarifies a little bit.
regards,
Ming Chern