Alot of people says SEO is very important for the traffic. Others say it’s a horde of crap.
But in my opinion, ranking high on the search engine is not just for the traffic.
This also solves the issues of credibility.
Imagine you are in the wedding niche and you decided to rank high for the keyword ‘Wedding Specialist’.
Assuming you need to build 10,000 quality backlinks to your site, and you really did it.
So what happens next?
Of cos, number one would be the traffic you would be getting. *yummy* !!!
But that’s not all, everyone would remember you as the Wedding Specialist.
Of cos that’s not true if you knew nuts about wedding, but hey, it sure gives you good credibility rite?
especially online where people found your website based on their searches on google
and they’ll be more inclined to buy something from you,
cos they are buying from you, not you selling to them…
Hope this morning ramble gives you a little more insight. 
btw, I was playing with SEOelite, damn, it’s a super solid software that gives you the unfair advantage of analysing your competition and gaining backlinks! 