SEO series of blogs has long been overdue.
I was told that SEO sounds superficial and un-sustainnable.
Of cos, SEO need lots of hard and consistant hard work.
Too many people think Internet Marketing is a place for fun. In actual fact, Internet Marketing is just like running a real life business. SEO is something like branding. Build enough backlinks to put yourself in the no. 1 place on the search engine so that people searching that particular keyword would see your site as the number one spot.
Naturally, before you start to do SEO for your site, you need to research the effectiveness of the keyword. getting ranked no. 1 for “TOFUmonkey is the most handsome guy in the world” would probably do nothing in terms of monetary terms, but I guess it does lots for my ego! hahaha…
Neither does competing for the super competitive keyword like mortage or divorce or insurance. It’s already been highly optimised. So we need to ensure that our keywords is not too competitive and able to compete.
How do we do that? Here’s how. Go to Google.com, type in your keyword with a “. for example. “TOFU is handsome”
This would give you the search results for the exact phrase.
Then, you go to inventory.overture.com, type in TOFU is handsome, without the “. You should be able to get some results back. Well, at least not this phrase. hahaha.
Then you divide the Google results by the number of searches. This would give you the RS ratio. Anything more than 400 may be a little too competitive for beginners. Also, ensuring the google results is between 3-5 million for beginners.
Cos even though the RS ratio may be 300 but the results returned is 500 million. It’s gonna take hell alot of time to get ranked no.1
Thus keyword research is like building the foundation of a house. You can’t see it when the house is built. But it’s essential to the survival of the building when something bad happens.
Hope the information helps.
Kindly comment please.